- This event has passed.
The Power Conference: Women Doing Business by Women Business Owners of Montgomery County (WBO-MC)
August 19, 2019 @ 8:00 am - 4:00 pm
2019 Agenda
8:00am – Expo Open and Coffee Bar
8:45 am: Morning Opening Session – The Blue Variable – Mastering the Art of Timing
Most people don’t realize that when they look up at stars, the light twinkling back at them was actually emitted centuries ago. That’s a lot like how most businesses operate. They study past performance to predict future success. They go after opportunities that have already passed them by. Meanwhile, the world is changing faster than any other time in human history. No wonder businesses are struggling to keep up. But then there are the companies that just get it, the stars of the marketing and business world. They always seem to be at the right place at the right time, with the right message. I call these companies “blue variables.” A blue variable is a very special kind of star, one that demonstrates dramatic variations in its spectrum and brightness and dazzles us with its unpredictability. I have studied a number of these “blue variable” Fortune 100 companies through my in-depth interviews with their creative and dynamic CMOs. This session will be devoted to helping participants spot opportunities for organizations to shine their brightest and move at the speed of culture.
Adele Cehrs is the author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results. As CEO of the When and How Agency, Adele has overseen the development of numerous award-winning local and national marketing campaigns. A recognized authority in marketing, Adele is a regular contributor to Inc. Magazine and she is a featured crisis communications expert for the Wall Street Journal’s Crisis of the Week Column. In the past year, Cehrs has spoken at the United Nations twice and interviewed more than 100 Chief Marketing Officers from Fortune 500 companies.
9:15 am: Expo/Live Stage Interviews/Networking Circles
9:30 am: Concurrent Lightning Sessions
10:00 am: Expo/Live Stage Interviews/Networking Circles
10:15 am: Concurrent Lightning Sessions
11:00 am: Concurrent Lightning Sessions
11:30 am: Expo/Live Stage Interviews
12:00 pm: Keynote Luncheon
1:30 pm: Expo/Live Stage Interviews/Networking Circles
2:45 pm: Last Chance in Expo
3:00 pm: Road Show Mastermind Mini Sessions with Local Accelerator Programs
4:00 pm: Conference ends
2019 Speakers
Location:
Bethesda North Marriott Hotel & Conference Center
5701 Marinelli Road
Rockville, Maryland 20852