When you are selling a product or service, there are some things you cannot control. What is in your hands is the ability to shape a crisp value proposition that will resonate with your potential buyer. In this virtual world, quickly establishing the connection points for an effective exchange is more important than ever. Hear from a long-time corporate advocate about persuasive communications: understanding your audience, customizing your offering, and presenting you and your company in the most favorable light.

Speaker: Leslie Griffin – Leslie Griffin founded Allinea LLC to provide public affairs, global government relations, and international trade policy consulting services to clients. She has broad experience in strategic communications and policy advocacy and is a strong believer in the benefits of international trade and global engagement. In positions at the U.S. Chamber of Commerce, New York Life, and UPS, she built internal/external support for initiatives and shaped executive communications, including during her role as chief of staff to a CEO. She has had the honor to chair trade association committees, and to serve as chair or member of various coalitions focused on international trade, investment, and U.S. global leadership.

This is part 2 of VEDP’s three-part webinar training series on sales and communications.

VEDP: Persuasive Communication