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The Power Conference: Women Doing Business by Women Business Owners of Montgomery County (WBO-MC)

August 19, 2019 @ 8:00 am - 4:00 pm

2019 Agenda

8:00am  – Expo Open and Coffee Bar

8:45 am: Morning Opening Session – The Blue Variable – Mastering the Art of Timing

Most people don’t realize that when they look up at stars, the light twinkling back at them was actually emitted centuries ago. That’s a lot like how most businesses operate. They study past performance to predict future success. They go after opportunities that have already passed them by. Meanwhile, the world is changing faster than any other time in human history. No wonder businesses are struggling to keep up. But then there are the companies that just get it, the stars of the marketing and business world. They always seem to be at the right place at the right time, with the right message. I call these companies “blue variables.” A blue variable is a very special kind of star, one that demonstrates dramatic variations in its spectrum and brightness and dazzles us with its unpredictability. I have studied a number of these “blue variable” Fortune 100 companies through my in-depth interviews with their creative and dynamic CMOs. This session will be devoted to helping participants spot opportunities for organizations to shine their brightest and move at the speed of culture.

Adele Cehrs is the author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results. As CEO of the When and How Agency, Adele has overseen the development of numerous award-winning local and national marketing campaigns. A recognized authority in marketing, Adele is a regular contributor to Inc. Magazine and she is a featured crisis communications expert for the Wall Street Journal’s Crisis of the Week Column. In the past year, Cehrs has spoken at the United Nations twice and interviewed more than 100 Chief Marketing Officers from Fortune 500 companies.

9:15 am: Expo/Live Stage Interviews/Networking Circles
9:30 am: Concurrent Lightning Sessions
Refer to session times next to Agenda
10:00 am: Expo/Live Stage Interviews/Networking Circles
10:15 am: Concurrent Lightning Sessions
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11:00 am: Concurrent Lightning Sessions
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11:30 am: Expo/Live Stage Interviews
12:00 pm: Keynote Luncheon
1:30 pm: Expo/Live Stage Interviews/Networking Circles
2:45 pm: Last Chance in Expo
3:00 pm: Road Show Mastermind Mini Sessions with Local Accelerator Programs
Refer to session times next to Agenda
4:00 pm: Conference ends

2019 Speakers

 

Lisa Anderson

Lisa Anderson, Strategic Business Advisor and Virtual CFO, is the owner of Anavo Transformation Solutions LLC where she serves as a leading and recognized expert on organizational growth, financial management, leadership development and GovCon compliance. For 30+ years she has helped hundreds of small and medium sized businesses get beyond the plateau and positioned for growth. As a successful business owner since 1997, her work is predicated on her experience of growing her own business from startup to a multi-million-dollar enterprise. With clients spread across the United States, Australia, and Africa, Lisa’s goal is to help a million small businesses achieve their first or next million dollars in revenue.

Doris Barber
Doris Barber

Doris Barber is CEO of The Mikayla Group, LLC, a boutique marketing and consulting firm that specializes in relationship marketing solutions. The Mikayla Group takes the overwhelm out of marketing for women solopreneurs and helps them develop strong, lifelong relationships with their customers.

Emily Barrosse

With over 30 years experience as a strategist and leader in publishing and in her own businesses, Emily Barrosse earned her reputation as a “rainmaker” by taking bold actions that resulted in spectacular successes. As an Editor in Chief at McGraw-Hill, she transformed the sluggish culture into a competitive, hungry, growth-driven business. Fueled by explosive creativity, her division quadrupled pipeline productivity with innovative content for the future. As a coach and teacher, Emily’s passion is in empowering women to be bolder and to reach for greater success.

Jennene Biggins

Jennene Biggins, Founder J Biggins Consulting brings over 22 years of Internet and Social Medial Marketing Experience to her small business clients who seek to build an online presence for their products and services. Jennene’s expertise in the digital marketing field encompasses social media marketing strategies including email marketing, video marketing, mobile marketing and chatbot development. Jennene not only provides digital marketing services for small businesses, but frequently conducts training for the Maryland Small Business Development Center, the DC Small Business Development Center, The Washington, DC Chapter of SCORE and various Chamber of Commerce chapters.

Adele Cehrs

Adele Cehrs is the author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results. As CEO of the When and How Agency, Adele has overseen the development of numerous award-winning local and national marketing campaigns. A recognized authority in marketing, Adele is a regular contributor to Inc. Magazine and she is a featured crisis communications expert for the Wall Street Journal’s Crisis of the Week Column. In the past year, Cehrs has spoken at the United Nations twice and interviewed more than 100 Chief Marketing Officers from Fortune 500 companies.

Sandra Eberhard

Sandra Eberhard, Executive Director, Women Presidents Education Organization – DC (WPEO-DC) is a dedicated advocate for women’s business enterprises. WPEO helps you gain access to business opportunities across America. www.wpeo.us

Rita Goodroe

Rita Goodroe helps women entrepreneurs increase their reach and revenue so that they build profitable businesses that impact the lives of many while fully supporting their own! Rita’s clients love how she uses humor and storytelling to break tough topics down into practical, easily implementable, actions and have coined the phrase “Rita made me DO it!” to celebrate their many successes.

Linda Hamilton

Linda Hamilton, CPA, CGMA is a speaker and strategic business advisor in New York City.  Linda is a certified consultant on the One Page Business Plan Method and One Page Exit Strategy Plan.  Linda empowers WBEs to grow their companies in her Vision to Value Business Planning workshops and Master Mind groups.  She provides strategic financial advice, financial reviews, and goal setting as well as remote CFO and controller services.

Angela Heath

Angela Heath is the CEO of TKC Incorporated, an idea studio that guides individuals and businesses in leveraging the gig economy to save time, effort and money. Through consulting and training services, Angela helps companies source, onboard and train gig workers to meet critical business metrics for a fraction of the cost.

Bianca J. Jackson

Bianca J. Jackson is storytelling and personal branding consultant based in Baltimore, MD. Her background in tech, digital marketing, and diversity and inclusion has landed her and associated projects a Pulitzer Prize, 40K+ followers on LinkedIn, and coveted speaking opportunities at events such as SXSW, Digital Summit Philadelphia, and Tech Inclusion NY.

Yael Krigman

Yael Krigman is a recovering attorney and owner of Baked by Yael. She was a Fulbright Scholar in Spain before starting her first career at the global law firm of White & Case. Yael began baking to relieve stress during law school. She ultimately left her job as an international trade attorney to pursue baking full-time. In 2015, Baked by Yael’s first brick-and-mortar shop opened across from the National Zoo and now has 3 dozen employees.

Sheila Stenhouse Lee

Sheila Stenhouse Lee, President/CEO of Sheila Lee & Associates, LLC – Learning Everywhere a SBA 8(a) graduate, MBE/DBE, EDWOSB, Hub Zone, WBENC and NMSDC certified training company. Sheila is a business rockstar who has received the 2016 Outstanding Women Owned Small Business award, the 2015 WBE’s Who Rock Award and Enterprising Women Award, the Top 100 MBE, Smart CEO Brava Award, Top 100 MD Women Award, and the 25 Women of Color Achievement Award.

Brian Loebig

Brian Loebig, Loebig Ink, has over 15 years of experience in web technology, Internet advertising and social media strategies with a special emphasis on search engine marketing (SEO).

Lisa Nicholls

Lisa Nicholls is the founder and CEO of Tira! Strategies, a social media marketing firm that specializes in creating an online presence for small and medium-sized businesses through the use of social media. http://www.tirastrategies.com/

Lisa Marie Platske

Lisa Marie Platske left her action-packed life as a Federal law enforcement officer after 9/11 to become the CEO of an international leadership development company, Upside Thinking, Inc., to assist business leaders with connection, positioning, and executive presence.

Dr. Donna Roa

An internationally accredited business communicator and as Chief of Party for the Kaizen Company, Dr. Roa has authored four books, including an industry best-seller “The Value of Water: A Compendium of Essays by Smart CEOs.  She works with innovators operating in 40 countries and has led the rebranding of five international organizations.

Julie Schumacher

Julie Schumacher, sasse agency, is a leader in integrated marketing strategy. She is a highly-focused project manager, who works collaboratively with owners, executive leadership and teams in large and small companies to drive effective messaging and engagement. Her approach is to keep marketing simple and strategic. 

Lisa Sennaar

Lisa Mitchell Sennaar serves as a Small Business Reserve (SBR) Compliance Manager in the Governor’s Office of Small, Minority & Women Business Affairs. As a coordinating office within the Executive Branch, the Office of Small, Minority & Women Business Affairs connects the small business community to greater economic opportunities in both the public and private sectors.

Sandy Sponaugle

Sandy Sponaugle is the CEO/Founder of Platinum PR, a marketing and public relations firm supporting economic development and tourism organizations, higher education, regional banks and other industries since 2002. Sandy has invigorated the identities of small businesses, associations, and educational institutions across the United States and is an advocate for effective communications across generations — from millennials to Baby Boomers — to increase results, productivity, and customer satisfaction.

Wendy Swire

Wendy Swire, founder of Swire Solutions, LLC based in Bethesda, is an author, facilitator, speaker and Neuroleadership thought leader. She has coached over 2,000 senior leaders and executives. She is co-author of Anytime Coaching; Unleashing Employee Performance, a popular go-to resource for managers.

Anjali Varma

Anjali Varma is a business coach and marketing consultant for female entrepreneurs. She hosts business bootcamps, a group coaching program, mastermind groups, an online community (Mompreneur Tribe Facebook Group), and local meetups to connect, educate, and inspire female entrepreneurs. She is also the owner of Kidville Bethesda, a children’s franchise in downtown Bethesda. She is a speaker and a frequent TV spokesperson on both Washington DC and Baltimore stations. You can find Anjali at AnjaliVarma.com, in her MompreneurTribe Facebook Group and on Instagram & Twitter @AnjVarma.

Pamela H. Vines

Pamela H. Vines is principal and owner of Troop Public Relations, LLC, a creative communications firm located in Prince George’s County, Maryland. Troop Public Relations specializes in helping political candidates polish and promote their platforms with campaign videos, media training, and reputation management. With her military leadership and communications experience; as well as her work within the creative space of visual and brand storytelling, Pamela and her team are uniquely poised to guide clients through the creation of their campaign videos and vital preemptive communications training.

Candace Waterman

Candace Waterman is President and CEO of Women Impacting Public Policy (WIPP), the Voice for Women in Business in our Nation’s Capital, a non-partisan membership organization advocating on behalf of women entrepreneurs to strengthen their impact on public policy, create economic opportunities for women-owned business enterprises, and forge alliances with other business organizations.

Sharon Weinstein

Sharon Weinstein is Chief Executive Officer, SMW Group LLC and President/Founder of SMW Group. She puts the WOW into outcomes for all business models. With over three decades of global business experience, she appreciates and shares with her audiences, the vital role of first impressions, behaviors, expectations, and culture. Service Excellence is not a fad, ad, or promotion; Service Excellence is for everyone, every day. It’s how we produce WOWTcomes™.

Rene Wells
René Wells

René Wells is principal with Apus Media Inc., a full-service video production company (scripting, production, editing, distribution. We are accomplished video geeks who specialize in helping you capture your vision. We take a comprehensive approach to each project so that we can maximize your story, approach, execution, and budget.

Location:

Bethesda North Marriott Hotel & Conference Center
5701 Marinelli Road
Rockville, Maryland 20852

Details

Date:
August 19, 2019
Time:
8:00 am - 4:00 pm
Website:
https://www.thepowerconference.com/register/

Interested in the Mid-Atlantic Region MBDA Advanced Manufacturing Center - Baltimore? Join us today!

The center assists minority-owned manufacturing companies with consulting services, contract and financing opportunities, bonding services, building business-to-business alliances, global/ teaming/joint venture opportunities, and executive training.